BLACKPINK Part 3 — In Your Area, Everywhere: Domination
Born Pink hit #1 on the Billboard 200. They headlined Coachella. They broke the tour grossing record for any female group. Then each member went solo — and conquered the world again. This is BLACKPINK at full power.
In September 2022, BLACKPINK released Born Pink.
It debuted at #1 on the Billboard 200 — the first K-pop girl group ever to reach the top of the leading US albums chart.
Then they went on tour. 66 shows. 22 countries. 1.8 million people. $330 million in gross revenue — the highest-grossing tour by any female group or Asian artist in history.
Then they came back in 2023 to headline Coachella. Not as a special guest. As the headliner. The main act. Top of the bill.
Then each of them went solo — and dominated that too.
This is what BLACKPINK at full power looks like.
📌 This is Part 3 of a 3-part BLACKPINK series.
- Part 1 — Four Strangers, One Dream ← the beginning
- Part 2 — How Four Girls Conquered the World ← the rise
- Part 3 — In Your Area, Everywhere ← you are here
🏆 Born Pink: The #1 Album (2022)
“Pink Venom” — Billboard Global 200 #1 (August 2022)
The pre-release single “Pink Venom” debuted at #1 on the Billboard Global 200 — a chart measuring streams and sales across more than 200 countries and territories worldwide. The music video also set a then-record for the biggest 24-hour debut by a female artist, with 90.4 million views in its first day.
📍 Milestone: Born Pink — Billboard 200 #1 (September 2022)
On September 16, 2022, BLACKPINK released Born Pink — their second studio album and the most anticipated K-pop girl group release in years.
It debuted at #1 on the Billboard 200. BLACKPINK became the first K-pop girl group ever to reach the top of the chart. It also topped the UK’s Official Albums Chart — another first for a K-pop girl group.
It also became the first K-pop girl group album to sell more than 2 million copies on South Korea’s Circle Chart.
| Album | Born Pink |
| Release | September 16, 2022 |
| Billboard 200 | 🥇 #1 (first K-pop girl group) |
| First-day sales (Hanteo) | ~1.01 million copies |
| Historic note | First K-pop girl group album to sell 2M copies (Circle Chart) |
▶ Watch BLACKPINK ‘Pink Venom’ MV on YouTube
🌍 The Born Pink World Tour: A New Record for Female Artists
66 Shows. 22 Countries. 1.8 Million People.
The Born Pink World Tour ran from October 2022 to September 2023. It was, at the time of completion, the highest-grossing concert tour by any female group or Asian artist in history.
| Stat | Figure |
|---|---|
| Total shows | 66 |
| Countries | 22 |
| Total attendance | 1.8 million |
| Worldwide gross | $330 million |
| Previous record held by | Spice Girls ($78.2M) |
| Record broken by | 4× |
The tour reached North America, Europe, Asia, Oceania, and the Middle East. In Mexico City’s Foro Sol stadium, two shows drew 113,498 people combined. In Seoul, the finale shows sold out instantly.
BLINK showed up everywhere. Not just in Korean diaspora communities. Everywhere.
💡 The $330 million gross broke the previous record for a female group tour — set by the Spice Girls’ 2019 reunion tour at $78.2 million — by more than four times in nominal terms. At the time the tour concluded, it ranked among the highest-grossing tours ever by a female act.
🎪 Headlining Coachella (2023)
In 2019, BLACKPINK was the first K-pop girl group to perform at Coachella — playing a high-profile Friday-night set on the Sahara Stage, several tiers below that year’s headliners. It wasn’t a headlining slot, but it was historic simply as a first.
In 2023, they headlined Coachella — the first Asian act ever to do so.
Headlining Coachella is a different category entirely from performing there. It means your name is at the top of the poster. It means you close the main Coachella Stage on your night. It means the global livestream is pointed at you.
BLACKPINK was at the top of that poster.
For K-pop, it was a ceiling-breaking moment. No Korean act — boy group or girl group — had ever occupied that position at the world’s most famous music festival.
▶ Watch BLACKPINK Coachella 2023 performance on YouTube
🎵 The Award Record Book
YouTube: The Platform They Own
| Record | Detail |
|---|---|
| First K-pop group: 1B YouTube views | “Ddu-Du Ddu-Du” (Nov 2019) |
| Most subscribed music act on YouTube | First to 75M (June 2022), then 100M (April 2026) |
| Most viewed K-pop girl group videos | Multiple music videos with 1B+ views each |
| Biggest 24hr YouTube debut by a female artist (2022) | “Pink Venom” — 90.4M views |
Billboard Records
| Record | Song / Album |
|---|---|
| Highest Hot 100 by female K-pop group (at time) | “Ice Cream” with Selena Gomez — #13 |
| First K-pop girl group: Billboard 200 #1 | Born Pink (2022) |
| First female K-pop group: Global 200 #1 | “Pink Venom” (2022) |
| First female K-pop group: RIAA Gold | “Ddu-Du Ddu-Du” (2019) |
Awards Highlights
- TIME’s Entertainer of the Year — 2022
- MTV VMA Group of the Year — 2023 (first K-pop girl group to win; BTS had won the four years prior)
- MTV VMA Best Choreography — 2023, for “Pink Venom”
- People’s Choice Awards: Group of the Year — 2019
- Guinness World Records: Most subscribed band on YouTube, most-viewed K-pop group music videos, and more
- Multiple wins across Korean and international award shows through the years
💄 Fashion: A Second Empire
BLACKPINK didn’t just dominate music. They became the most powerful fashion ambassadors in K-pop — and arguably among the most powerful in the world.
| Member | Brand |
|---|---|
| Jennie | Chanel (global ambassador) |
| Rosé | Saint Laurent (first global ambassador in 59 years) |
| Lisa | Celine, Bulgari, Louis Vuitton |
| Jisoo | Dior, Cartier |
All four members have been regulars at Paris Fashion Week. Their front-row appearances and fashion-week looks regularly generate substantial international media and social media attention.
The fashion partnerships aren’t just endorsements — they’ve made each member a recognizable figure in luxury culture independently of their music careers.
🎤 The Independent Solo Era: Four Global Stars
After Born Pink and the world tour, all four members entered a new phase of independent, self-managed solo careers — each running her own label or signing with a new one. None of this was a “solo debut” in the strictest sense: Jennie had released “Solo” back in 2018, Rosé and Lisa both dropped solo albums in 2021 (R and Lalisa), and Jisoo debuted solo with Me in 2023. What followed in 2024–2025 was a new, more independent chapter — bigger albums, bigger rollouts, and creative control that none of them had fully had before.
Jennie — Ruby (March 2025)
Jennie founded her own record label, Odd Atelier, and released Ruby in March 2025 via Odd Atelier and Columbia Records. The album featured “Like JENNIE” and a collaboration with Dua Lipa titled “Handlebars.” She also made her acting debut in HBO’s The Idol in 2023.
Rosé — Rosie (Late 2024)
Rosé’s debut solo album featured the mega-hit “APT.” — a collaboration with Bruno Mars. The song was inspired by a Korean drinking game and became one of 2024’s biggest global hits:
- #1 on the Billboard Global 200
- Fastest K-pop song to reach 1 billion Spotify streams
- #3 on the Billboard Hot 100
Rosé performed “APT.” to open the 2026 Grammy Awards alongside Bruno Mars — becoming the first solo K-pop artist to perform on the Grammy main telecast. The song was nominated for Record of the Year, Song of the Year, and Best Pop Duo/Group Performance.
Lisa — Alter Ego (February 2025)
Lisa’s debut full-length album featured “Rockstar” and “New Woman” (with Rosalía). She also made her Hollywood acting debut in Season 3 of HBO’s The White Lotus in 2025, drawing a mix of critical responses. Her solo single “Money” holds a Guinness World Record as the first solo K-pop track to reach 1 billion Spotify streams.
Jisoo — Amortage EP (February 2025)
Jisoo released her debut solo EP, Amortage, a four-track release led by the single “Earthquake” and also including “Your Love,” “Tears,” and “Hugs & Kisses.” She has also built one of K-pop’s most successful acting careers alongside her music, starring in JTBC’s Snowdrop and the Netflix series Boyfriend on Demand (2026).
🚀 The Return: DEADLINE (2026)
The Deadline World Tour (July 2025 – January 2026)
Before releasing new group music, BLACKPINK reunited for the Deadline World Tour — their first full-group concerts in nearly two years since the Born Pink tour wrapped in September 2023. The tour launched July 5, 2025 in Goyang, South Korea, and wrapped January 26, 2026 in Hong Kong.
Historic moment: In August 2025, BLACKPINK headlined Wembley Stadium — becoming the first K-pop girl group to headline Wembley Stadium. The stadium has a maximum capacity of about 90,000, though actual attendance varies with concert staging.
DEADLINE — February 27, 2026
BLACKPINK released the mini-album DEADLINE on February 27, 2026 — their first full-group album since Born Pink in 2022. (Their single “Jump” had already been released as a standalone group track in July 2025, ahead of the album, and was later included on DEADLINE.)
On its first day of release, DEADLINE sold roughly 1.46 million copies on Hanteo — the highest first-day sales record among K-pop girl groups, surpassing Born Pink’s own 2022 record of about 1.01 million first-day copies.
“Jump” debuted at #28 on the Billboard Hot 100, becoming BLACKPINK’s tenth entry on the chart — the only K-pop girl group to have reached double digits. It also topped the Billboard Global 200, becoming their third #1 on that chart after “Pink Venom” and “Shut Down.”
| Album | DEADLINE |
| Release | February 27, 2026 |
| First-day sales (Hanteo) | ~1.46 million copies — highest ever for a K-pop girl group |
| “Jump” Hot 100 peak | #28 (10th Hot 100 entry total) |
| Wembley | First K-pop girl group to headline |
▶ Watch BLACKPINK ‘Jump’ MV on YouTube
📊 The Full Record Book (As of 2026)
| Category | Record |
|---|---|
| Billboard 200 #1 | Born Pink (2022) — first K-pop girl group |
| Billboard Global 200 #1 | “Pink Venom,” “Shut Down,” “Jump” |
| Billboard Hot 100 entries | 10 (most by a K-pop girl group) |
| YouTube subscribers | First music act to 75M (2022) and 100M (2026) |
| YouTube 1B+ views | Multiple music videos |
| Biggest 24hr YouTube debut by a female artist (2022) | “Pink Venom” — 90.4M views |
| Coachella | First K-pop girl group (2019), first Asian headliner (2023) |
| Wembley Stadium headliner | First K-pop girl group (2025) |
| Tour gross | Born Pink Tour — ~$330M (among the highest ever for a female act, at the time) |
| RIAA Gold | “Ddu-Du Ddu-Du” — first female K-pop group |
| Album sales record | First K-pop girl group album to sell 2M copies (Circle Chart) |
| Grammy performance | Rosé, 2026 — first solo K-pop artist to perform on the Grammy telecast |
| TIME Entertainer of the Year | 2022 |
| MTV VMA Group of the Year | 2023 |
| Guinness World Records | Multiple (YouTube, streaming records) |
💜 What BLACKPINK Means
A decade ago, a Western music executive might have told you that a Korean girl group couldn’t headline Coachella. Couldn’t top the Billboard 200. Couldn’t gross hundreds of millions of dollars on a world tour.
BLACKPINK didn’t argue. They just did it.
What they built is different from what BTS built, and different from what any other K-pop act built. Their global reach runs through fashion, through YouTube, through a multicultural identity that makes them feel simultaneously local and universal.
BLINK isn’t just a fandom. It’s a network — across Southeast Asia, East Asia, North America, Europe, and everywhere in between — that shows up in force every time BLACKPINK releases something.
By measures including YouTube subscribers, global touring revenue, and streaming records, BLACKPINK ranks among the most commercially successful girl groups in music history — by some of those measures, the biggest.
🇰🇷 Why the Luxury Brand Deals Are a Bigger Deal in Korea Than They Sound
To an international reader, “Jennie is a Chanel ambassador” reads as a nice fashion headline. In Korea, luxury-brand ambassadorships like these carry an additional layer of status signaling — being chosen by a house like Chanel, Dior, or Saint Laurent is widely covered by Korean media as a marker of having reached a tier of global recognition that even a #1 album doesn’t fully convey on its own, since it means being judged and selected by an industry outside music entirely.
That’s part of why Rosé being Saint Laurent’s first global ambassador in 59 years, or Lisa’s simultaneous deals with Celine, Bulgari, and Louis Vuitton, get treated in Korean entertainment coverage as their own category of achievement — sitting alongside chart records rather than beneath them. It also connects to the same soft-power framing that shows up around BTS: each member’s fashion-week presence functions, in Korean media coverage, as Korea’s cultural reach being recognized by industries that have historically had very little room for Asian representation at that level.
🔗 Complete the Series
- 👉 Part 1 — Four Strangers, One Dream — How four girls found their way to the same practice room
- 👉 Part 2 — How Four Girls Conquered the World — Ddu-Du Ddu-Du, Coachella, and the global breakthrough
▶ Watch BLACKPINK DEADLINE era highlights on YouTube
▶ Watch BLACKPINK Born Pink World Tour highlights on YouTube